The America's Food & Beverage Show

Late 2009, the Americas Food and Beverage Show took place in the Miami Beach Convention Center, Hall C. With the hundreds of exhibitors present, and the thousands of visitors and distributors attending, the event proved a lucrative platform for new products to be showcased and presented to the local and international markets. Dolce Shot debuted its first product: a 3-flavor line of Energy Shot products.

The two day show began with great anticipation. Many brand and product representatives eagerly, and with slight eyed looks constructed their exhibition footprints in the convention center the day before. The hall was packed to capacity with exhibitors, ranging from big named brands such as Redline, 6 Hour Power, Coco Lopez, Slow Cow, and Liquid Herbal Nitro. Brands that had great market exposure and were able to grow conservatively. The unexpected newcomer was Dolce Shot.

"I think the energy shot segment of the energy drink market is going to at least meet, if not exceed the full size beverage, fully carbonated side of it," Mario Melton, owner of Miami-based Dolce Shot told the paper. "The reason I think that is because America is a 24-7 country, people are staying up longer more often. They look for convenience - not everyone can finish a 16-ounce, fully carbonated beverage.” – Miami Herald

Dolce Shot was formulated with many careful considerations: function, taste, lasting benefits, high-quality formulation, science, and growth. The company’s main focus is to establish itself as a provider of premier energy products that can be used by a wide margin of consumers. Where most brands create products for a very targeted few, Dolce Shot is an energy shot that can be consistently used by consumers regardless of their prior experiences with energy drinks. Unfortunately for most newcomers, the challenge is educating new fans, and re-educating past energy drink users.

This was Dolce Shot’s challenge at the Americas Food & Beverage Show in 2009. In fact, it proved to be more of a blessing than a challenge. Visitors were excited and pleased to be introduced to a brand with more behind it than “sell, sell, sell.” Dolce Shot is the only energy shot entirely produced in the United States. It is the only energy shot that provides lasting energy and alertness. It is the only one that truly has 0 calories, 0 sugars, and 0 sodium. Dolce Shot is the premier energy shot product, and is Miami, FL based.