St. Thomas University Sports Administration Conference
Some three dozen professional and collegiate sports executives shared insights with more than 400 attendees during a day of workshops ranging from sports facilities construction and operation to the business of sports to sports marketing and to the importance of character in sports. The January 27, 2010 event concentrated on South Florida's growing athletic entertainment industry, with senior executives from the Miami Heat, the Florida Marlins and the Miami Dolphins discussing their latest team projects.
Among the participants were students in STU's sports administration program . . . as well as Mario Melton, a student in STU's MBA program and creator of Dolce Shot.
Sports professionals and students discussed the intersection of business and sports during a conference at St. Thomas University.
By TOLUSE OLORUNNIPA
tolorunnipa@MiamiHerald.com
Sports business minds from South Florida's professional and college teams met Wednesday at St. Thomas University for a daylong conference, where discussions centered on the region's fast-moving athletic entertainment industry. Topics of discussion included the upcoming Pro Bowl and Super Bowl, the economic impact of the new Marlins stadium, and what the future holds for South Florida's sports franchises. Keynote speaker Rick Horrow, a sports analyst who grew up in Miami Beach, kicked off the program by highlighting the progress the region has made in the past two decades.
"There have been 48 million tickets sold (in South Florida) in the last 20 years," he said. "We moved from a town that couldn't do anything, to one that has five arenas... and now two Super bowls. We've done a really good job in the community."
Dozens of sports executives served as panelists during the six-hour event that featured workshops on sports and business, sports and character, sports marketing and sports and facilities.
During the sports and facilities panel, executives from the Miami Heat, Florida Marlins and Miami Dolphins traded updates about their latest projects.....
