Miami based energy beverage Dolce Shot signed on as The Official Energy Shot of The Beer 30 Show. Dolce Shot CEO Mario Melton, and Beer 30 Show Producer Mark McClure signed the deal this past Thursday.

Dallas, January 6th, 2011 The Beer 30 Show, the new guy comedy produced by Mark McClure is set to shoot its first ever episode on January 24th at Jerry Remy’s Sports Bar & Grill in Boston with hosts RJ Choppy and Graig Murphy. With a target demographic of males between the ages of 18-45, McClure has sought out sponsors and branding partners that fit that mold and Dolce Shot is the latest sponsor to join the show.

“There seems to be a hundred new energy drink and shot companies formed every day, and the lifespan of them is like a butterfly. While we had numerous energy drink companies approach us in regards to partnering with the show, we had to be vigilant in who we went with. Number one they had to taste good but more importantly they had to be established. We couldn’t have some “fly by night” company fold on us in the middle of production or in the middle of the season so we had a pretty thorough vetting process. Miami based Dolce Shot seemed like the perfect fit for the show.

They sponsor major events with companies such as The Sony Ericsson Open masters tennis tournament, work a lot with professional athletes, and their CEO Mario Melton has an impeccable reputation, as does the company. So we are excited at the major branding both of us will bring to each other on a national scale and proud to have Dolce Shot as a sponsor,” McClure stated.